This is a radio script I wrote for Sibley's department store for our intimate apparel department. They renamed it Amanda's Closet to compete with the new and wildly popular lingerie store, Victoria's Secret.
The thrust of these ads was to be a little naughty, in keeping with the theme of the department. The media buy for the ads was for Evenings and Overnights on stations #1 in the Women's 18-49 demo. These ads were not destined for any time that the Sibley's doyens might be listening.
The thrust of these ads was to be a little naughty, in keeping with the theme of the department. The media buy for the ads was for Evenings and Overnights on stations #1 in the Women's 18-49 demo. These ads were not destined for any time that the Sibley's doyens might be listening.
Alas, the ads were deemed a little too sexy for our image. The commercials were demo’d with a voice over provided by Linda Brush.
No comments:
Post a Comment