The thrust of these ads was to be a little naughty, in keeping with the theme of the department. The media buy for the ads was for Evenings and Overnights on stations #1 in the Women's 18-49 demo. These ads were not destined for any time that the Sibley's doyens might be listening.
Alas, the ads were deemed a little too sexy for our image. The commercials were demo’d with a voice over provided by Linda Brush.

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